About us
BYB Advisors was born from decades of real-world leadership experience and the hard-earned lessons of building and selling a successful company. What started as a need for practical, operator-led guidance became a proven blueprint for helping businesses grow with clarity and confidence.
An entrepreneurial foundation
After three decades advising companies, and then building and selling his own, Dr. Chris Alexander saw the same pattern: talented teams drowning in complexity, lots of meetings, little momentum, and “advice” that never survived Monday morning. While scaling his company, he hired multiple business consultants. They were smart and well-intentioned, but they didn’t help with the hard parts: go-to-market clarity, sales and marketing alignment, and hands-on strategy implementation. Slides piled up, but results didn’t.
So, he built the firm he wished he’d originally hired: BYB Advisors, operators who sit beside you, make the plan simple, and install the habits, handoffs, and scorecards that move the numbers. His mission is to help save millions of business owners from the stress of chaos and failure by replacing ambiguity with a clear plan, a simple cadence, and built-in accountability.
What is iCORE™?
iCORE™ is BYB Advisors’ proprietary blueprint for designing, building, and scaling a healthier, more resilient business. Developed by Dr. Chris Alexander, iCORE™ brings clarity to the five essential areas every organization must master to grow on purpose: identify marketplace gaps, connect with people, operate using processes, rally your team, and expect on-time results. Instead of juggling disconnected ideas or chasing the latest trend, iCORE™ gives leaders a structured, repeatable path that turns complexity into clarity and strategy into action.
What makes us different
Operator-led, not theory-led
We’ve owned the P&L, integrated acquisitions, and delivered measurable lifts in metrics that matter.
From plan to practice
We don’t stop at strategy decks; we implement the structure, weekly/quarterly rhythms, and manager tools so execution sticks.
AI that’s practical
Faster ICP and pipeline insights, cleaner scorecards, and red/amber alerts that keep owners accountable—without adding tool sprawl.
Accountability bult in
Clear owners, dates, and a weekly review where decisions get made.
What really makes BYB Advisors different? Senior Advisor Travis Dean explains below.
Our Team
Our advisors, board members, and staff bring decades of leadership, consulting, and industry experience, united by one mission: helping businesses grow with clarity, accountability, and purpose.
Dr. Chris Alexander, PE
Founder & President
A seasoned consultant and author of Business by Blueprint, Chris has spent more than 30 years advising professional service firms and business leaders on culture, strategy, and organizational performance. His work focuses on helping companies build strong leadership teams, align people with purpose, and create cultures that drive growth and accountability.
@DrChrisAlexander
Travis Dean
Senior Advisor
With more than 20 years of commercial and operational leadership experience, Travis helps businesses simplify complexity, strengthen accountability, and scale with confidence. He’s guided teams through large-scale integrations, built go-to-market strategies, and driven measurable growth through the iCORE Framework — a proven blueprint for sustainable success.
@Travis-Dean
Board of Advisors
Tyler Cowie
Tyler brings experience in business development, operations, and leadership, having his own technology startup, Narrowstack. He is passionate about helping organizations strengthen their foundations, improve processes, and create strategies that drive sustainable growth. His practical approach and strategic insight make him a trusted advisor to both startups and established teams.
Andrew Loring, PhD
Andrew combines academic insight with real-world experience to help leaders and teams grow with purpose. As Associate Director of the Reynolds and Reynolds Sales Leadership Institute at Texas A&M, he specializes in leadership, communication, and team development — helping organizations align strengths, culture, and strategy for lasting impact.
Amy Hargrove
Amy keeps the BYB operation running smoothly. With a strong background in organization and client coordination, she ensures that projects, communications, and deliverables stay on track. Her attention to detail and commitment to excellence reflect BYB’s focus on clarity, structure, and service.
Find your focus in 5 minutes
FrequentLy Asked Questions
How is your approach different from other consultants?
We don’t just give advice. We work with your team to implement systems, scorecards, and meeting rhythms so strategy actually gets executed.
What is iCORE™, and will it work for my business?
iCORE™ is a repeatable framework for scaling businesses that focuses on strategy, operations, leadership, and accountability. It adapts to businesses of various sizes and industries.
How did BYB Advisors develop the iCORE™ framework?
iCORE™ was created from real-world experience. After seeing that most business advice doesn’t translate into results, Dr. Alexander designed a practical blueprint focusing on strategy, operations, leadership, and accountability to make execution repeatable and measurable.
What types of businesses do you work with?
We work with service-based businesses and leadership teams of all sizes—from growing startups to established companies—who want to align their people, processes, and strategy to scale effectively.
How hands-on are your advisors with clients?
Our advisors work alongside your team, helping install systems, meeting rhythms, scorecards, and accountability practices. We don’t just give recommendations—we ensure they’re put into action.